A hotel’s own mobile loyalty program actively guides guests to utilize the company’s own channels and services. The guest is rewarded with a stay stamp at the reception when the booking is made through the hotel’s own channel. This strategy is highly profitable compared to using external channels. The travel service provides its guests with an enticing loyalty card that motivates them to return again and again. Upon earning a stamp, visitors can be awarded with valid discount coupons for their stay, encouraging them to make greater use of the services offered by the establishment. The travel service effectively utilizes its customer database built through the loyalty program as a marketing tool to reach out to guests. Intellipocket’s mobile loyalty program is easy to implement without complex integration with other systems, making it a convenient choice.
Mobile loyalty program enhances the use of the travel service’s own booking channels
Mobile loyalty program and travel service
To create a successful loyalty program using Intellipocket’s program platform, follow these steps:
Design the program: choose the Intellipocket program platform (stamp card, bonus, or visit tracking) and define the rules for rewarding customers.
Choose the appropriate platform: select Intellipocket’s card platform, either a simple branded card for Google and Apple Wallet or your own branded application.
Market the program: Inform customers about the benefits and guide them to join the program through customer meetings, social media channels, and your website.
Train the staff: Provide training to the staff to recommend the benefits to customers and to effectively utilize the loyalty program.
Track progress: Monitor the growth of the customer database and the utilization of benefits. Modify the program according to the needs and preferences of customers.
Reward customers: Generate additional sales by marketing relationship-enhancing benefits to loyal customers.
Maintain the program: Update the benefits periodically to keep the loyalty program engaging and interesting for customers.
Intellipocket’s loyalty platform for travel services
Loyalty card and app for loyalty program
- Branded card – Google and Apple Wallet
- Branded app – Single-standard web app
- Branded app – Google Play and Apple App Store
- Online tool for managing the content of the branded application
- Online form for recruiting loyalty program members
- Application platform protected by international patents
Customer loyalty database
- Customer database owned by the brand
- Customer data owned by the brand
- Online tool for managing the database
- Online tool for segmentation of program data
- Graphical view and Excel reports
- Storage of customer information as an Excel file
Digital marketing for loyalty program customers
- Bonus or points program
- Stamp card program
- Visit tracking program
- Season pass and subscription program
- Online tool for customer interactions
- Discount and promotional coupons
- Online tool for marketing messages
- Customer surveys in the branded application
